LCBO Go Local

This video was developed as part of an annual program to encourage customers to buy Ontario wine. We hired comedian and oenophile Colin Mochrie’s to present the finer qualities of Ontario wines. With his expertise in improv he played all of the customers as well as the helpful store employee. Colin and his wife also took part in a promotional grape stomp with designers Colin and Justin at the CN Tower. The LCBO has an internal system to determine the effectiveness of their communications and this video reached the highest score for employee engagement.